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Social Media Outreach

Business of Academic PublishingSocial Media Outreach

Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world ...
Research Perception BuildingSocial Media Outreach

Science for Peace and Development: How Research Societies Can Leverage ...

One of the key activities of scholarly societies, beyond creating and disseminating knowledge through print and digital avenues ...
Researcher EngagementSocial Media Outreach

Creating Customized Content Packages: Tips for Societies and Publishers

Research societies play many critical roles in research as advocates for researchers, as resources for the latest findings ...
Business of Academic PublishingSocial Media Outreach

Linkresearcher.com: A Powerful Tool for Research Dissemination and Strengthening Academic ...

China’s social media and web platforms have accordingly attracted a great deal of attention from Western publishers and ...
Researcher EngagementSocial Media Outreach

WeChat for Academia: Understanding Subscription and Service Accounts

Characterized as the national social media platform in China, WeChat has 1.28 billion monthly active users across the ...
Research Perception BuildingSocial Media Outreach

Setting Up a Research Promotion Strategy: What Publishers and Journals ...

This post covers some things that publishers and journal editors can keep in mind while setting up a ...
Business of Academic PublishingMarketingSocial MediaSocial Media Outreach

WeChat for Academia: Mini-programs and how to use them

WeChat is indisputably a powerful tool for both publishers and scientific organizations to improve their outreach in China. ...
Academic Publishing TrendsImpactMarketingNew MediaSocial MediaSocial Media Outreach

WeChat for Academia: 3 Scientific Accounts with High Engagement

This article will discuss three accounts that have been using WeChat to effectively engage with researchers in various ...
ImpactMarketingNew MediaResearcher EngagementSocial MediaSocial Media Outreach

How Societies and Research Institutions Can Use Comics for Outreach ...

The word ‘comics’ generally suggests superheroes saving the world, a kid with an imaginary tiger friend, or a ...
Academic Publishing TrendsBusiness of Academic PublishingMarketingResearcher EngagementSocial MediaSocial Media Outreach

WeChat for Academia: 5 Western Publishers Who Have Created an ...

A number of leading international publishers have set up official WeChat accounts to engage with Chinese researchers through ...