How Culture Shapes Academia in China: A Guide for Western ...
With the continuous advancement of China’s scientific research capabilities in recent years, there’s been a growing interest, both ...
The Digital Development of China’s Academic Publishing Industry
The academic publishing market in China is developing quickly but is still in a growth phase. This provides ...
Creating and Promoting Relevant and Powerful Content on WeChat: A ...
As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and ...
China will be one of the most active markets for the scientific research industry in the next five ...
The Chinese Academy of Sciences: Its Importance in China’s Research ...
When building a presence in a new country, it is important to understand local, social, and cultural norms ...
Building an Academic Brand in China: The Importance of Baidu
China has been actively integrated into the global scientific community and is a critical player in the world ...
WeChat for Academia: Mini-programs and how to use them
WeChat is indisputably a powerful tool for both publishers and scientific organizations to improve their outreach in China. ...
WeChat for Academia: 3 Scientific Accounts with High Engagement
This article will discuss three accounts that have been using WeChat to effectively engage with researchers in various ...
Academic Publishing TrendsBusiness of Academic PublishingMarketingResearcher EngagementSocial MediaSocial Media Outreach
WeChat for Academia: 5 Western Publishers Who Have Created an ...
A number of leading international publishers have set up official WeChat accounts to engage with Chinese researchers through ...