Business of Academic PublishingSocial Media Outreach

Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world ...
Business of Academic PublishingMarketingSocial MediaSocial Media Outreach

WeChat for Academia: Mini-programs and how to use them

WeChat is indisputably a powerful tool for both publishers and scientific organizations to improve their outreach in China. ...
Academic Publishing TrendsImpactMarketingNew MediaSocial MediaSocial Media Outreach

WeChat for Academia: 3 Scientific Accounts with High Engagement

This article will discuss three accounts that have been using WeChat to effectively engage with researchers in various ...
Academic Publishing TrendsBusiness of Academic PublishingMarketingResearcher EngagementSocial MediaSocial Media Outreach

WeChat for Academia: 5 Western Publishers Who Have Created an ...

A number of leading international publishers have set up official WeChat accounts to engage with Chinese researchers through ...