Business of Academic Publishing

Using Weibo to Build Your Presence in China: An Introduction ...

As the world’s second-largest economy and a leading force in scientific research, China is an attractive market for ...
Academic Publishing Trends

Five Key Digital Marketing Trends in China That Western Academic ...

China has become the world’s largest producer of research papers, accounting for almost a fifth of the global ...
Business of Academic Publishing

China National Knowledge Infrastructure (CNKI): A Vital Player in China’s ...

Lately, China has been making significant strides across various research domains, catching the eye of Western publishers and ...
Business of Academic PublishingResearcher Engagement

How Culture Shapes Academia in China: A Guide for Western ...

With the continuous advancement of China’s scientific research capabilities in recent years, there’s been a growing interest, both ...
Academic Publishing TrendsBusiness of Academic Publishing

The Digital Development of China’s Academic Publishing Industry

The academic publishing market in China is developing quickly but is still in a growth phase. This provides ...
Research Perception BuildingSocial Media Outreach

Creating and Promoting Relevant and Powerful Content on WeChat: A ...

As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
Business of Academic PublishingSocial Media Outreach

WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and ...

China will be one of the most active markets for the scientific research industry in the next five ...
Business of Academic Publishing

The Chinese Academy of Sciences: Its Importance in China’s Research ...

When building a presence in a new country, it is important to understand local, social, and cultural norms ...
Business of Academic PublishingSocial Media Outreach

Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world ...
Business of Academic PublishingMarketingSocial MediaSocial Media Outreach

WeChat for Academia: Mini-programs and how to use them

WeChat is indisputably a powerful tool for both publishers and scientific organizations to improve their outreach in China. ...