Content Marketing in Research Publishing: An Introduction
Content marketing has become a vital element of promoting any brand. Briefly, content marketing is a strategic approach ...
An Introduction to University Rankings
University rankings are a way of measuring and comparing the performance and quality of higher education institutions within ...
Developing successful crowdfunding campaigns for university research projects
Crowdfunding allows people to solicit funds from many people, usually through the internet, to realize an entrepreneurial, artistic, ...
Communicating research on indigenous peoples: The role of journals and ...
Taken strictly, the term “indigenous peoples” means the original inhabitants of a given area, though it is commonly ...
The changing role of libraries in an open data world
Libraries have always played a pivotal role in the creation, preservation, and dissemination of knowledge. While the Internet ...
Future trends and emerging technologies in patent communication
Patents in their modern, systematized form have existed since the 1400s. Over their long history, not only have ...
A roadmap for universities to build an effective content marketing ...
“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...
Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and ...
From Goals to Execution: How Research Publishers and Societies Can ...
Type in “social media strategy” into the search engine of your choice and you will be greeted with ...
How universities have successfully harnessed social media to promote patents
Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...