Uncategorized

Content Marketing in Research Publishing: An Introduction

Content marketing has become a vital element of promoting any brand. Briefly, content marketing is a strategic approach ...
Business of Academic Publishing

An Introduction to University Rankings

University rankings are a way of measuring and comparing the performance and quality of higher education institutions within ...
Uncategorized

Developing successful crowdfunding campaigns for university research projects

Crowdfunding allows people to solicit funds from many people, usually through the internet, to realize an entrepreneurial, artistic, ...
Research Perception BuildingResearcher Engagement

Communicating research on indigenous peoples: The role of journals and ...

Taken strictly, the term “indigenous peoples” means the original inhabitants of a given area, though it is commonly ...
Business of Academic Publishing

The changing role of libraries in an open data world

Libraries have always played a pivotal role in the creation, preservation, and dissemination of knowledge. While the Internet ...
Academic Publishing Trends

Future trends and emerging technologies in patent communication

Patents in their modern, systematized form have existed since the 1400s. Over their long history, not only have ...
Research Perception BuildingSocial Media Outreach

A roadmap for universities to build an effective content marketing ...

“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Business of Academic PublishingResearch Perception Building

Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...

Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and ...
Business of Academic PublishingSocial Media Outreach

From Goals to Execution: How Research Publishers and Societies Can ...

Type in “social media strategy” into the search engine of your choice and you will be greeted with ...
Research Perception BuildingSocial Media Outreach

How universities have successfully harnessed social media to promote patents

Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...