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Monthly Archives: April 2023

Research Perception BuildingSocial Media Outreach

Five Ways Research Societies Can Fight Fake News About Immunization ...

The WHO’s World Immunization Week 2023 is based on the theme “The Big Catch Up,” highlighting the need to restore essential vaccination coverage and protect children, people, and communities from vaccine-preventable diseases. The Covid-19 pandemic has shown us the amazing ...
Research Perception BuildingSocial Media Outreach

How universities have successfully harnessed social media to promote patents

Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit that both researchers and institutions should not pass up. Despite the accolades that can come with establishing a successful technology transfer program, ...
Research Perception BuildingSocial Media Outreach

Creating and Promoting Relevant and Powerful Content on WeChat: A ...

As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese social media platforms, especially WeChat. WeChat plays a critical role in the daily life of over 1.2 billion active users, including Chinese ...
Researcher EngagementSocial Media Outreach

The Importance of Storytelling in Brand Building for Research Societies

Digital transformation has changed the way researchers, publishers, and research societies use new-age media to be seen, heard, and acknowledged. Brand building for a research society involves creating and promoting a strong brand identity and reputation via a strategic and ...
Social MediaSocial Media Outreach

What Twitter’s Newly Revealed Algorithm Means for Your Online Presence

With more than 500 million daily users across the globe, Twitter manages a staggering 150 billion tweets every day. And until very recently, users were not privy to the specifics of it’s the platform’s algorithm, and how to leverage said ...
Researcher Engagement

Engaging and Retaining Early Career Researcher Members: Strategies for Academic ...

Early career researchers (ECRs) are a large and critical component of the research workforce, and consequently an important segment for academic societies. However, ECRs face a number of challenges, including limited funding, lack of mentorship support, networking difficulties, and pressure ...
Business of Academic PublishingResearch Perception Building

Unlocking the Potential of Open Access: A Publisher’s Roadmap for ...

The year 2023 will see the 75th birthday of the World Health Organization (WHO): seven decades of a mission to achieve Health For All. However, access to scientific knowledge remains a challenge for many researchers and clinicians, especially those in ...